If you are new to Digital Marketing or Search Engine Optimization, you might be wondering why is there so much buzz around backlinks. Literally, everyone is begging for backlinks, some are selling cheap backlinks, while the other people are just keeping quiet and letting you make mistakes because they are already on the first page of the Internet.
Who doesn’t want to link back to something awesome? You find a funny meme or an interesting article, don’t you share it with your friends on social media? It works the same for earning backlinks, make good content which people want to refer to!I am not saying that building backlinks is useless, it is a very essential part of your SEO strategy. I am just saying that do not focus on getting backlinks, focus on creating good content and back-links will come eventually.
So what exactly are backlinks in SEO?
A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory.
A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.
“The quantity, quality and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. “
Seems like everyone missed out on reading this part. Let us explain this with an example:
Suppose you own a restaurant, and you have created a new website for your restaurant. Someone claiming to be an expert in Search Engine Optimization tells you he will rank you first on the SERPs (Search Engine Result Page) by building a 1000 back-links for you. You don’t know much about SEO and he is offering his services for cheap, so you decide to take a chance with this “expert”. 2 months pass and you are still not on the first page of SERP, rather you are now penalized by Google and lost in oblivion, your traffic drops, you lose your money etc etc.
So why do you think this happened? You seem to have a thousand back-links just as the expert promised you. What went wrong?
So what do you need to do?
Let us continue with our example of a restaurant.
You can contact a food blogger and invite him to your restaurant in exchange for a review on his blog. Who doesn’t like free food?
You can apply this to whatever business you are running. Trust me, one free lunch might get you a 1000 customers if it is published on the right blog.
Offering free trials is a great way to promote your service, the customer has nothing to lose and you have a chance to impress them, so make it count!
But you run a blog and you don’t have money to give away free stuff?
Step 1: Find a blog which accepts guest posts
Step 2: Read their guidelines
Step 3: Interact and build a relationship
Step 4: Submitting a guest post
Now that you have finally got to this point and received the green-light from the webmaster, it is time to prepare your post. You need to check out the type of posts that are prevalent on the blog and write it in the same format. The webmaster probably spent a lot of time working on his blog, you need to respect their style and efforts. If the blog uses infographics or a visual medium to interact with their viewers, make sure that you do the same!
Your final aim is, of course, to build a backlink and generate traffic for your own blog, but try not to make it obvious. Provide value to the readers, do not spam the post with links. Try to provide quality content which readers will love to read!
Providing a link to your website in your author bio along with one more link in the post itself is a good practice.
Building good backlinks is not an easy task, it is a long-term process, but all good things take time! Do not fall for expert SEOs who guarantee a thousand links in a week. These links will be utterly useless in terms of growing your business!
All these steps require some amount of work, and they will provide you the best results in the long-term for sure. However, if you want to skip the waiting time, you can head over to the article I wrote about expired domains. This is basically a goldmine for links. You can scrape expired domains with high domain authority and earn back-links for free! Build your own private blog network and an army of Web 2.0 accounts to drive more traffic to your money site.
World Wide Web or as we like to call it, “the web” is an intricate network of web pages connected to each other via hyperlinks, this is an ecosystem and building bad/spammy backlinks will harm the ecosystem. Contribute to the ecosystem and you will be rewarded, spam the ecosystem and you will be penalized, I hope you make the right choice!