If you are new to Digital Marketing or Search Engine Optimization, you might be wondering why is there so much buzz around backlinks. Literally, everyone is begging for backlinks, some are selling cheap backlinks, while the other people are just keeping quiet and letting you make mistakes because they are already on the first page of the Internet.

Who doesn’t want to link back to something awesome? You find a funny meme or an interesting article, don’t you share it with your friends on social media? It works the same for earning backlinks, make good content which people want to refer to!I am not saying that building backlinks is useless, it is a very essential part of your SEO strategy. I am just saying that do not focus on getting backlinks, focus on creating good content and back-links will come eventually. 

So what exactly are backlinks in SEO?

Let’s refer to the Wikipedia definition

A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory.
A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.

“The quantity, quality and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. “

Seems like everyone missed out on reading this part. Let us explain this with an example:
Suppose you own a restaurant, and you have created a new website for your restaurant. Someone claiming to be an expert in Search Engine Optimization tells you he will rank you first on the SERPs (Search Engine Result Page) by building a 1000 back-links for you. You don’t know much about SEO and he is offering his services for cheap, so you decide to take a chance with this “expert”. 2 months pass and you are still not on the first page of SERP, rather you are now penalized by Google and lost in oblivion, your traffic drops, you lose your money etc etc.

Google Penalty

So why do you think this happened? You seem to have a thousand back-links just as the expert promised you. What went wrong?

The days are gone when Google used to rely heavily on back-links for ranking, now they look for the relevancy, quality and authority of the back-links.
So what good are links from random sites which have got nothing to do with a restaurant? 
I am pretty sure one good link back from a food review blog will trump all these thousand useless back-links. 

So what do you need to do?

Well, you have to just come up with good quality content that readers would love to consume. After that, pitch your content to bloggers, editors in that niche. 

Let us continue with our example of a restaurant. 
You can contact a food blogger and invite him to your restaurant in exchange for a review on his blog. Who doesn’t like free food? 
You can apply this to whatever business you are running. Trust me, one free lunch might get you a 1000 customers if it is published on the right blog. 
Offering free trials is a great way to promote your service, the customer has nothing to lose and you have a chance to impress them, so make it count!

But you run a blog and you don’t have money to give away free stuff?

Well, if you are not selling a service or product directly and do not have money to give away free stuff, you should consider building relationships with people in your niche. 

Step 1: Find a blog which accepts guest posts

Well, you have heard this before, you have tried this before but somehow the webmaster never published your blog right?
Well if you found a popular blog who accepts guest posts and are contacting them with a generic message, obviously it is going to be thrown away. Don’t you think that a thousand other bloggers must have also contacted the same blog? You need to stand out!
Building good backlinks is not easy! 

Step 2: Read their guidelines

These blogs usually have guidelines where you need to send it to a particular person with a particular subject. People who do not read these guidelines are usually filtered out at this point. If you cannot read a few guidelines, you do not deserve to get your post published. Maybe your post is great, but there are so many applications that this is usually the filtering process

Step 3: Interact and build a relationship

Before you send them a mail, try commenting on their posts, or interacting using social media. DO NOT SPAM them. Contribute to their community with valuable insights or appreciate their posts and give an honest opinion. This way, by the time you send your mail, they already have seen you around and will be more inclined to help you out. Building backlinks is easy if you are willing to build and maintain relationships.

Step 4: Submitting a guest post

Now that you have finally got to this point and received the green-light from the webmaster, it is time to prepare your post. You need to check out the type of posts that are prevalent on the blog and write it in the same format. The webmaster probably spent a lot of time working on his blog, you need to respect their style and efforts. If the blog uses infographics or a visual medium to interact with their viewers, make sure that you do the same! 
Your final aim is, of course, to build a backlink and generate traffic for your own blog, but try not to make it obvious. Provide value to the readers, do not spam the post with links. Try to provide quality content which readers will love to read! 

Guest post
Guest post

Providing a link to your website in your author bio along with one more link in the post itself is a good practice.

Building good backlinks is not an easy task, it is a long-term process, but all good things take time! Do not fall for expert SEOs who guarantee a thousand links in a week. These links will be utterly useless in terms of growing your business!


All these steps require some amount of work, and they will provide you the best results in the long-term for sure. However, if you want to skip the waiting time, you can head over to the article I wrote about expired domains. This is basically a goldmine for links. You can scrape expired domains with high domain authority and earn back-links for free! Build your own private blog network and an army of Web 2.0 accounts to drive more traffic to your money site.

World Wide Web or as we like to call it, “the web” is an intricate network of web pages connected to each other via hyperlinks, this is an ecosystem and building bad/spammy backlinks will harm the ecosystem. Contribute to the ecosystem and you will be rewarded, spam the ecosystem and you will be penalized, I hope you make the right choice! 

Good Luck!

That is it for now! Stay tuned for the next post!