What is the best time to post on social media in India?
Well, the most straightforward answer to this question is you post when your target audience has the highest chance of seeing your content. Well, I am going to try and explain to you exactly how to do that!
I found many guides for the best timings to post on social media. But none of them I felt, catered to an Indian audience. We all know that India has its own story and does not adhere to most of these rules. So I decided to dig up this issue and started my research
After talking to many people in the business, and browsing through thousands (SERIOUSLY!) of articles, I was able to come up with a rough number for the best times to post on social media. Do keep in mind that the best times to post change according to your target audience. This guide is basically for targetting working professionals for your products or services.
So always research your target audience, create a user persona for them, think about when they will be using social media the most. Think about when they will use a particular platform. Put yourself in their shoes and think. It is always important to put yourself in your customer’s shoes if you are selling any product or any service.
So here it goes, the best timings to post on social media in India are, Facebook every day between 1:00-3:00 PM post lunch, Instagram in the afternoon around 3:00 PM- 4:00 PM, Twitter all working days between 12:00 PM to 6:00 PM!
I have put together an infographic for your easier understanding. I will tell you how to come up with the perfect posting time for your target audience.
This four-step process will help you save a lot of money in your paid advertising campaigns as well as a lot of time in your organic promotions!
Step 1: Create a User Persona
So let us assume you sell digital products online, you are currently selling subscriptions for Autoresponder Softwares. So what do you do now? Let us head to the drawing board.
Ask yourself these questions before you create a user persona
- Who will need this software?
- How much does this cost? Who can afford it?
- Is it good for individuals? Or it is only suited for organizations?
- Small business owners? or large companies?
Step 2: When are these Users most active?
Step 3: Optimize your costs
Step 4: Trial and Error
That is all for now! Happy advertising! 💪😇