Techniques are available in order to boost your WordPress SEO. It offers various effective features which help you to make an effective and attractive SEO as an output. It is important that one should take an absolute advantage of the same to make a stronger and healthier SEO to improve Google Search Engine rankings and be on the top. The list below shows some of the techniques which have found to be the most effective and used among all.

Step #1: Altering or editing the permalink structure

The permalinks used are not actually Google Search engine friendly, due to that it is possible that your website will not be found out by the engine wasting your efforts. Normally for the posts d? = [id] permalinks are used. You can surely edit the permalinks in WordPress by adding the keywords which can speak about your post. Putting keywords related to your post are normally called as text-based permalinks.

Step #2: Ignore shady and useless links for the sake of your SEO

When there is a mark called “nofollow”, that means a crawler is getting the command from the web page, not to follow the link which a search engine think not contains reliability. Webmasters usually say nofollow to those links which are irrelevant to that particular website.  No-follow links can be either not related to the content or it is not useful for that post, those links must be strictly unfollowed as per webmasters. It is always better to ignore those links to have a healthier website and improve WordPress SEO.

Step #3: Improve the speed of your WordPress Website

There is a plug-in which is known as caching plug-in which is offered by WordPress is beneficial as it makes the website runs faster as well as a reduction of the load is done on the server. The loading time reduces as static and dynamic both the caching plug-ins are cache by it. As a result of a reduction in loading time, user experience percentage improves. It is always useful to have a faster loading time which makes the website run faster. It is good as it improves WordPress SEO.

Step #4: Linking new content with the old one

It is always important that one must follow internal linking in order to maintain a proper flow of relevant information about the content to the web crawler. It allows a search engine to find the related post easily, making it simpler as well to find it by bots and users. By linking new posts with the old one, your older posts will also be seen by the users, resulting in more traffic to new ones as well as to old ones. Linking must be done properly so that crawlers can easily find them to perform ranking.

Step #5: Use the tried-and-tested traditional SEO activities: 

It is always better to go with some older but effective SEO practices, like say on page content. It is still an efficient and useful way of putting keywords in your content so that search engine will find it easier to catch your content for the ranking purposes. Google search engine ranking is an important factor to be on top always so that your website will be known to most of the viewers.

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Step #6: Keep on updating your website with fresh and newer posts

It is always preferred by the Google search engine that you keep on updating your posts so that you will always be on the top of the crawlers search. It is always on priority on the SERP’s blogs. It is not correct to post it once or twice in a month. You can probably post the new, fresh and relevant content once in a week so that Google search engine will love the consistency, and crawlers will surely find you more than any other posts which are not that consistent in feeding newer content.

Step #7: Feeding keywords correctly in content

It is necessary that you put the focused and important keywords of your content in the first paragraph itself, a people sometimes decide to go ahead after looking the very first paragraph, and proceed only if they find it interesting and relevant. Also, linking of the internal and older posts must be done in the first few paragraphs, so that reader will find it easier to understand the summary of the blog post.

Step #8: Fix the broken links on time

Proper maintenance of your website must be done. It is important that you must check for any broken link, as it can be harmful to your overall performance and ranking as well. If not fix the links on time, the search engine may find your website not working. The plug-in provided by WordPress is known as Broken Link Checker can fix the broken internal and external links of your blog post. It helps to mark the broken links so that the search engines will not get any negative impact of your website on the ranking. It is always important to take care of the broken links on the regular basis, due to which your website will be properly maintained, and can hold a positive impression on the search engine crawlers.

Step #9: Make your posts lengthy and Higher quality

It is always observed that the first topmost websites are those with having a word count more than 2000 or nearby that. And as you keep on moving downward, the length goes on decreasing. It is not that if you write a number of words without maintaining quality and you will get more rankings. It is just that readers love to read the higher quality and detailed content.

We can conclude….

It is necessary to make your content well researched and of higher quality. Apart from that, it must have properly kept relevant keywords and it should have a proper and appropriate word count to maintain absolute Google ranking factors. You can easily use the various WordPress plug-ins available to you to improve your WordPress SEO and keep your website on the top with your keyword rich content.

I am going to leave you with a quote that I really enjoy!

Google only loves you when everyone else loves you first.

Wendy Piersall

These steps are very simple, but usually this is what we miss out on many times, I recommend that you refer to this checklist every time you feel stuck, there might be some things you miss out!

Prerna Sharma is Digital Marketing Expert at eNest Services, skilled at SEO, SMO, SEM, Email Marketing and Viral Marketing.