Why Shopify?

With the introduction of Shopify, E-Commerce changed forever. There were some players in the market before, but none of them can compete with the range of features that Shopify provides to its users. Shopify is an all-in-one platform which provides you with :

  1. A domain
  2. Hosting Service
  3. SSL Certificate for secure online payments
  4. Blogging Platform
  5. Dropshipping Integration with Oberlo

Shopify Features

If you haven’t yet opened up a store with Shopify, now is the best time do so. Shopify is offering a free 14 day trial where you can set up your store and have a look around the platform and then make an informed decision whether to subscribe or not. I have already covered all the features of Shopify in another post, so please do head on over there and have a look!

Some frequent queries about Shopify!

Shopify has a great support section, however these are some of the things which haven’t been explained that well and might prove to be overwhelming for new users! Do check them out.

What is the compare at price feature in Shopify?

This is one of the most important feature in Shopify as you can use it in multiple ways. It really opens up a new dynamic for a store owner!

It helps store owners to set up a sale price for a particular product where the users can see both the before and after price which has been proven that this has a psychological impact on users. Who doesn’t like a good deal after all? Here is how it works!

Compare At Price Example for Shopify

This is a Shopify Store that I helped a friend set up. The store sells skirting boards and architraves among other things. Anyone in the UK looking for skirting boards can go ahead and check it out. I have been told that they are the cheapest and the best in the UK! Show some love.

The compare at price feature really works wonders for a store, it has been found out that this really leads to increase in the conversions for a store. When you put up a product for sale, you want your customers to know that they are getting a good deal. This feature really helps you do that.

This video from Shopify will help you understand the compare at price feature better! Make sure you use this feature to its best capabilities to increase conversions on your website.

How to remove the compare at price feature in Shopify?

You don’t want to leave the compare at price up forever. When your sale ends, you need to remove it from your store. There are two ways to do this now :

1) Editing Bulk Products and deleting the values from the compare at price section.

Now, this is easy if you have a small set of products that need to be edited. However, if you have tonnes of products in your store, you don’t want to be going through each one and deleting it. 

Usually, store owners will have a particular type of products up for sale, in this case removing the compare at price feature is easier :

  1. You need to have your products sorted by their product types.
  2. Select the product type you want to edit.
  3. Remove the compare at price for all the products together

Remove Compare at Price

Just remove the prices from the field and you are done!

2) Using CSV files to edit your products the easy way!

If you have a large number of products in your store, it is highly recommended that you use CSV files for editing your products. Here is how you do it :

  1. Select the product type you want to edit.
  2. Export the required products as a CSV file.
  3. You will receive a mail for your selected products.
  4. Look at the columns below, you will find an empty column named as “Variant Compare at Price”
  5. You can make changes to your prices over here.

removing compare at price feature using csv file

Setting up Sale Prices using Compare at Price Feature

You can use this feature to increase or decrease the prices in your store when you are putting up a sale or adding a flat discount.

If you want to decrease product prices of all your products in Shopify by a percentage during a sale:

  1. Suppose you are providing a 20% discount during a particular season, this means the product prices will be now at 80% of their original price.
  2. Type in 0.8 in a box anywhere in Excel.
  3. Select all the products you want the price to be reduced by 20%
  4. Copy these numbers to the Variant Compare at Price column
  5. Now, copy the 0.8 number which you have typed in somewhereSetting sales price with compare at price
  6. Now, use the paste special feature on the variant compare at price column and select multiply!
  7. All your prices will be reduced by 20% now! Make sure you keep it down to 2 decimals since Shopify tends to go crazy if it sees more decimals.

Price reduction using the compare at price feature in shopify

The compare at price feature is an amazing feature from Shopify, make sure you completely use it. I am still finding new ways to play around with it and I will update the article with the same details!

Getting a Custom Domain for Shopify

When you start out with Shopify, you are primarily given a free Shopify domain with an address something like “yourstore.shopify.com”. You can start out with this domain and buy a custom domain name later which will give your shop more credibility and authority in the market. You can do this in two ways :

  1. Buying a custom domain name from Shopify itself. They usually start at around $11/year which is incredibly cheap!
  2. Pointing your own domain from any registrar to Shopify’s servers. 

If you do not already have a domain, I would suggest you to get a domain from Shopify itself. You will not have to do any further configurations for this domain. This will help you save some time and trouble especially if you are not very confident about it.

If you have a domain already, then you need to make the following changes to your domain records :

  • Edit your A record and make sure it points to Shopify’s IP address : 23.227.38.32
  • Now, find the www CNAME record and change it to : shops.myshopify.com
  • Save!

The changes might take upto 24 hours so don’t worry. Also, if you are registered with any one of the below registrars then you can look this up for easy integration

  • 1 and 1
  • 123-reg
  • Bluehost
  • Domain.com
  • Enom
  • GoDaddy
  • Google Domains
  • Hostgator
  • Namecheap
  • Network Solutions
  • Register

The Shopify Support team is incredibly helpful, so if you are stuck somewhere then they will do their best to help you out. You can also hire a Shopify Expert to do your job for a reasonable amount. Or, you can contact me😀

Changing your Shopify Store Name

This is not an easy task! And I believe you should not be changing your domain name anyway. Unless, well it is a new shop with no SEO value yet. In this case, you can just create a new account and start over without losing any SEO benefits.

However, if you are looking to change your domain for some business reason, or any other reason then you can follow these steps:

  1. Get a new domain from your favourite Domain Registrar.
  2. Set it up as the new primary domain in your domain settings in the Shopify Domain
  3. This will redirect all the traffic from your old domain to the new domain.
  4. example : The visitors from your old domain worststoreever.com will be automatically redirected to iamverybadatnamingsites.com. So, anyone who wants to visit your old store will be sent to the new store automatically, thus not losing any existing customers.

This will help you retain the SEO value of your older domain through basic website redirection. It is a pretty simple method to be honest, however you will need to keep paying for both the domains. $10/year to keep your SEO intact is a no brainer though. It is highly recommended to follow these steps if you want to change your store name.

Make sure you update your Google Search Console with the new SiteMap for your new domain. There will be minor hiccups in your rankings, however you will find no major changes.

Feel free to ask any questions about Shopify in the comments section, this article will be regularly updated with new information!